Privacy Policy

This Privacy Policy describes how Piada ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at piadacafe.click, place orders, use our services, or otherwise interact with us. We are committed to protecting your privacy and handling your personal data with transparency, integrity, and respect.

By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services immediately.

We operate in the United States and comply with applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable consumer protection regulations.

1. Who We Are

Piada is a food service business operating in the United States. We provide culinary products and related services to customers through our website and physical location(s). For all privacy-related matters, you may contact us using the details provided below:

2. Information We Collect

We collect various categories of information depending on how you interact with us. Below is a detailed breakdown of the types of personal information we may collect:

2.1 Personal Identification Information

When you create an account, place an order, make a reservation, sign up for our newsletter, participate in promotions, or otherwise contact us, we may collect:

• Full name
• Email address
• Phone number
• Mailing or delivery address
• Date of birth (where required for age verification or promotional purposes)
• Username and password for account access
• Profile photo (if voluntarily provided)
• Dietary preferences, allergen information, and food customization choices

2.2 Payment and Transaction Information

When you make a purchase through our platform, we or our payment processors collect:

• Credit or debit card information (processed securely via third-party payment processors; we do not store full card numbers)
• Billing address
• Order history and transaction records
• Loyalty points and reward balances
• Refund and dispute records

2.3 Usage Data and Website Analytics

We automatically collect certain information when you visit our website, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring URLs (how you arrived at our website)
• Clickstream data and navigation patterns
• Search queries made on our website
• Date and time of visits
• Frequency of visits

2.4 Device Information

We may collect information about the devices you use to access our website:

• Device type (desktop, mobile, tablet)
• Unique device identifiers
• Mobile network information
• Hardware model and settings
• Crash reports and performance data

2.5 Location Data

With your consent, we may collect precise geolocation data to help you find nearby locations, provide delivery services, or customize your experience based on your geographic region. You may disable location services at any time through your browser or device settings.

2.6 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior. Please refer to Section 9 of this Privacy Policy for a detailed explanation of our cookie practices.

2.7 Communications and Customer Support Data

When you contact us for support, leave a review, or communicate with us through any channel, we may collect:

• The content of your messages or correspondence
• Records of customer service interactions
• Feedback and survey responses
• Social media messages and mentions directed at us

2.8 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (when you connect or log in using a social account)
• Online food delivery partners and aggregators
• Marketing partners and data brokers
• Analytics providers
• Payment processors and fraud detection services

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, whether for dine-in, takeout, or delivery
• Creating and managing your customer account
• Processing payments and issuing receipts
• Sending order confirmations, status updates, and delivery notifications
• Managing loyalty programs and reward points
• Handling returns, refunds, and complaints

3.2 Personalization and Customer Experience

• Customizing the content, recommendations, and offers you see based on your preferences and order history
• Remembering your dietary preferences and favorite items
• Providing location-based services and store finder features
• Improving menu recommendations and service delivery

3.3 Marketing and Promotional Communications

• Sending promotional emails, newsletters, and special offers (with your consent where required)
• Notifying you about new menu items, seasonal offerings, and exclusive deals
• Running targeted advertising campaigns through digital platforms
• Conducting contests, sweepstakes, and loyalty promotions

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any email or contacting us at [email protected].

3.4 Analytics and Business Improvement

• Analyzing website traffic patterns, user behavior, and performance metrics
• Conducting market research and customer satisfaction surveys
• Improving our website functionality, menu offerings, and service quality
• Generating aggregated, anonymized statistical reports
• Testing new features and conducting A/B testing

3.5 Security and Fraud Prevention

• Detecting, investigating, and preventing fraudulent transactions or unauthorized access
• Monitoring for security threats and system vulnerabilities
• Verifying your identity when required
• Protecting the rights and safety of our customers, employees, and partners

3.6 Legal and Regulatory Compliance

• Complying with applicable laws, regulations, and legal processes
• Responding to lawful requests from government authorities or courts
• Enforcing our Terms of Service and other agreements
• Maintaining records required by law, including tax and financial records

4. How We Share Your Information

We do not sell your personal information to third parties for monetary compensation. However, we may share your information under the following circumstances:

4.1 Service Providers and Business Partners

We work with trusted third-party vendors and service providers who assist us in operating our business. These parties are contractually obligated to use your information only for the purposes we specify and to maintain appropriate security measures. Categories of service providers include:

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information when required by law or in response to valid legal processes, including:

• Court orders, subpoenas, or warrants
• Requests from law enforcement agencies
• Regulatory investigations or audits
• Situations where disclosure is necessary to protect the safety of any person
• Situations involving suspected illegal activity or violations of our policies

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or part of our business assets, your personal information may be transferred to the acquiring entity. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

4.4 With Your Consent

We may share your information with third parties in any other manner when you have provided explicit consent to such sharing.

4.5 Aggregated and Anonymized Data

We may share aggregated, de-identified information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other business purposes.

5. Data Security

We take the security of your personal information seriously and implement a variety of technical, administrative, and physical safeguards to protect it from unauthorized access, use, disclosure, alteration, or destruction.

5.1 Security Measures We Employ

• Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) / Transport Layer Security (TLS) technology.
• Secure Payment Processing: Payment card information is processed through PCI-DSS compliant payment processors. We do not store full credit card numbers on our servers.
• Access Controls: Access to personal data is restricted to authorized personnel on a need-to-know basis, with role-based access controls enforced.
• Firewalls and Intrusion Detection: We use firewalls, intrusion detection systems, and regular security monitoring to protect our network infrastructure.
• Regular Security Audits: We conduct periodic security assessments and vulnerability scans of our systems and applications.
• Employee Training: Our staff receives regular training on data privacy best practices and security protocols.
• Incident Response Plan: We maintain a documented incident response plan to address potential data breaches promptly and effectively.

5.2 Limitations of Security

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately at [email protected].

5.3 Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you and relevant regulatory authorities as required by applicable law, including state breach notification laws applicable in the United States.

6. Your Rights and Choices

Depending on your state of residence and applicable law, you may have the following rights regarding your personal information:

6.1 Right to Know and Access

You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which it is used, and the categories of third parties with whom it is shared.

6.2 Right to Correction

You have the right to request that we correct inaccurate personal information we hold about you, subject to certain exceptions.

6.3 Right to Deletion

You have the right to request that we delete personal information we have collected about you, subject to certain exceptions (such as where the information is needed to complete a transaction, comply with a legal obligation, or exercise free speech rights).

6.4 Right to Data Portability

Where technically feasible, you have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.

6.5 Right to Opt-Out of Sale or Sharing

Under the CCPA/CPRA, California residents have the right to opt out of the "sale" or "sharing" of their personal information. Although we do not sell personal information for money, certain advertising activities may constitute "sharing" under California law. You may opt out by contacting us at [email protected].

6.6 Right to Limit Use of Sensitive Personal Information

California residents have the right to limit our use and disclosure of sensitive personal information (such as precise geolocation data, health information, or financial data) to specific purposes permitted under the CPRA.

6.7 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. This means we will not deny you goods or services, charge you different prices, or provide a lower quality of service because you exercised your rights under applicable privacy law.

6.8 How to Submit a Request

To exercise any of the rights listed above, please submit a verifiable consumer request by:

• Emailing us at [email protected] with the subject line "Privacy Rights Request"
• Visiting our website at piadacafe.click

We will respond to verified requests within 45 days as required by law, with a possible extension of an additional 45 days where reasonably necessary, with prior notice. We may need to verify your identity before processing your request.

6.9 Authorized Agents

California residents may designate an authorized agent to submit privacy rights requests on their behalf. The agent must provide written authorization signed by you, and we may require direct verification of your identity as well.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. Our retention periods are guided by the following principles:

When personal information is no longer needed, we securely delete or anonymize it in accordance with our data destruction policies.

8. Children's Privacy

We are committed to complying with the Children's Online Privacy Protection Act (COPPA) and other applicable laws protecting children's privacy online. Our services are not directed to minors, and we do not intentionally market to or solicit information from children.

If we discover that we have inadvertently collected personal information from a child under the age of 18 without appropriate parental consent, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected], and we will promptly investigate and delete such information.

Parents and guardians are encouraged to actively supervise their children's online activities and use appropriate parental controls to restrict access to websites like ours that are designed for adult users.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website, analyze usage patterns, and deliver personalized content and advertising.

9.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow us to remember your preferences, keep you logged in, and understand how you use our website.

9.2 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the website to function properly (e.g., maintaining your shopping cart, keeping you logged in).
• Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting anonymous usage data (e.g., Google Analytics).
• Functional Cookies: Remember your preferences and settings to provide a more personalized experience.
• Targeting and Advertising Cookies: Used to deliver relevant advertisements based on your interests and browsing behavior.

9.3 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings or through any cookie consent tools we make available on our website. Please note that disabling certain cookies may affect the functionality and performance of our website. For more detailed information about our use of cookies, please refer to our Cookie Policy, which is available on our website at piadacafe.click.

Most browsers allow you to refuse cookies or delete them after they have been stored. Instructions for managing cookies in common browsers include:

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Privacy, Search, and Services → Cookies

10. International Data Transfers

Our business operations are based in the United States. If you are accessing our website or services from outside the United States, please be aware that your personal information will be transferred to, stored, and processed within the United States and potentially other countries where our service providers operate.

The United States may not have data protection laws equivalent to those in your home country. By using our website and services, you consent to the transfer of your personal information to the United States and any other countries where we or our service providers operate, subject to the protections described in this Privacy Policy.

We take appropriate steps to ensure that transfers of personal information are protected by adequate safeguards, including:

• Contractual clauses with service providers requiring compliance with applicable data protection laws
• Using service providers who participate in recognized privacy frameworks
• Implementing technical and organizational measures to protect transferred data

11. California-Specific Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) provides you with specific rights regarding your personal information.

11.1 Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information as defined under California law:

• Identifiers (name, email address, IP address)
• Commercial information (purchase history, loyalty program data)
• Internet or other electronic network activity information
• Geolocation data
• Inferences drawn from personal information to create a profile
• Professional or employment-related information (for job applicants)

11.2 Shine the Light Law

California Civil Code Section 1798.83, known as the "Shine the Light" law, permits California residents to request, once per year, information about how we share their personal information with third parties for those third parties' direct marketing purposes. To make such a request, please email us at [email protected] with the subject line "California Shine the Light Request."

12. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services that are not operated by us. This Privacy Policy does not apply to those third-party services, and we are not responsible for the privacy practices of any third-party websites or services. We encourage you to review the privacy policies of any third-party services you access through links on our website.

Third-party services that may be integrated into our website include (but are not limited to):

• Social media platforms (Facebook, Instagram, Twitter/X)
• Online food ordering and delivery platforms
• Google Maps and location services
• Payment gateways
• Review platforms (Yelp, Google Reviews, Trustpilot)

13. How to File a Privacy Complaint

If you believe your privacy rights have been violated or that we have not handled your personal information in accordance with this Privacy Policy or applicable law, we encourage you to contact us first so we can attempt to resolve the issue.

13.1 Contact Us Directly

Please send your complaint or concern to:

We will acknowledge your complaint within 10 business days and work to provide a full response within 30 days of receipt.

13.2 Regulatory Authorities

If you are dissatisfied with our response, or if you believe we are in violation of applicable law, you have the right to file a complaint with the relevant regulatory authority:

• California Privacy Protection Agency (CPPA): California residents may file a complaint with the CPPA at cppa.ca.gov
• Federal Trade Commission (FTC): For federal consumer protection matters, you may contact the FTC at ftc.gov or call 1-877-FTC-HELP (1-877-382-4357)
• State Attorney General: You may also contact the Attorney General's office in your state of residence for assistance with consumer privacy matters

14. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. At this time, our website does not alter its data collection and use practices in response to DNT signals from your browser. We will update this policy if and when a standard for DNT compliance is established.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised policy on our website at piadacafe.click
• Send an email notification to registered users (for significant changes)
• Display a prominent notice on our website

We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting your information. Your continued use of our website and services after any changes are posted constitutes your acceptance of the updated Privacy Policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team:

We are committed to working with you to resolve any concerns about your privacy and will respond to all legitimate inquiries in a timely manner in accordance with applicable law.